Belarusian Art Managers Study U.S. Embassy Strategies for Building Partnerships On-line

On October 29, IRC Assistant Violetta Vutsans made a presentation to 20 artistic managers from all over Belarus, participants in the “Cultural Management in Belarus: Regional Component” workshop. The workshop was organized by the Belarusian Ministry of Culture, the Goethe Institute and the Art-manager Journal. Violetta presented information about the IRC Facebook page and the U.S.  Embassy experience using web 2.0 technology for promoting cultural, educational and informational programs and projects.  After the presentation, entitled “The IRC Facebook page: A New Tool for U.S. Embassy Outreach,” Violetta answered numerous question about the IRC’s experience with social marketing on the Internet, measuring Facebook community engagement, digital copyrights, and strategies in building on-line partnerships, among other topics.